Web Analyst

Posted 2 months agoViewed

💎 Seniority level: Middle, 2+ years

📍 Location: United States

🔍 Industry: Online sports betting and online gambling

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: Data AnalysisHTMLCSSGoogle AnalyticsMicrosoft ExcelSEOData visualization

2+ years as a data or web analyst or similar experience.
Understanding of digital landscape and traffic acquisition sources including direct, SEO, social, email, etc.
Proficient in Google Analytics, Looker and SEO tools like Google Search Console, SEMrush, Ahrefs.
Ability to identify traffic trends and communicate performance effectively.
Strong communication skills to adapt to various audiences.
Proactive in identifying data opportunities and improvements.
Good understanding of conversion funnels and customer acquisition.
Proficiency in Microsoft Excel and data manipulation.
Basic knowledge of HTML and CSS.

Analyzing and evaluating onsite performance from multiple traffic sources with a focus on organic search.
Providing opportunity analysis gaps and competitive research for strategic insights.
Building reporting dashboards using Google Analytics, Looker, and other data tools.
Delivering ad hoc reporting to meet fast-paced demands.
Making proactive recommendations and executing data optimizations.
Collaborating with SEO and creative teams to develop testing plans.
Ensuring seamless execution of tests and deployments.
Interpreting data needs into a detailed roadmap with clear goals.
Conducting training sessions on data tool usage and best practices.

Posted 26 days ago

📍 US

🧭 Full-Time

💸 114240.0 - 153600.0 USD per year

🔍 Internet of Things (IoT)

🔧 Requirements

Bachelor’s degree in Marketing or another STEM field.
5+ years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions.
Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and tag management systems (e.g., Google Tag Manager, Tealium).
Strong analytical skills, familiarity with statistical analysis and A/B testing.
Experience with data visualization and proficiency in Excel/Google Sheets and BI tools for advanced data analysis.
General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles.
Excellent communication and presentation skills to translate complex data into actionable insights.
Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.

💡 Responsibilities

Analytics Implementation & Optimization: Responsible for implementing and optimizing web analytics for better data collection.
Data Analysis & Reporting: Analyze data and create reports for insights.
Conversion Rate Optimization (CRO): Focus on improving website conversion rates.
SEO & Content Strategy Support: Provide support for SEO and content strategies.
Cross-Functional Collaboration: Work with different teams to achieve analytics goals.
Benchmarking and SoT: Conduct benchmarking to measure performance.
Champion, role model, and embed Samsara’s cultural principles.

SQLGoogle AnalyticsTableauSEOData visualizationA/B testing

Posted 26 days ago