Head of Measurement, Identity & Attribution Product Management

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Requirements:

• Ability to develop and execute innovative product strategies aligned with market needs.
• Demonstrated expertise in managing successful product lifecycles, with a minimum of 8 years of senior-level product management experience.
• Deep understanding of Connected TV Advertising technologies and capability to communicate technical concepts.
• Proven ability to solve product and business challenges within the Connected TV Advertising landscape.
• Skill in fostering collaboration among teams for seamless product execution.
• Proficiency in utilizing data to inform product decisions.
• Contribution to industry thought leadership through publications and speaking engagements.

Responsibilities:

• Lead Product Strategy and Execution for tvScientific, focusing on advancing Connected TV Advertising through technology development across Measurement, Attribution, Identity, Reporting & Audience Targeting.
• Collaborate with cross-functional teams (engineering, design, marketing) to integrate new solutions into the Advertising platform.
• Conduct in-depth market research on Streaming Advertising, analyzing trends to inform development of measurement and attribution technologies.
• Define product requirements, specifications, and user stories focused on data-powered functionalities.
• Establish and monitor KPIs for Connected TV Advertising, providing insights to optimize platform performance.
• Lead agile development processes, ensuring effective communication during implementation of Data Products capabilities.
• Stay updated on emerging technologies in Connected TV Advertising to maintain competitive edge.