Content Marketing Manager - Blogs, USA, Remote

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Requirements:

• Strong understanding of the non-profit sector, including trends and challenges in fundraising.
• Minimum of 5 years proven experience as a content writer, preferably for enterprise non-profits or B2B SaaS.
• Excellent writing, editing, and proofreading skills for creating compelling content.
• Familiarity with SEO best practices and tools like Google Analytics and SEMRush.
• Ability to conduct in-depth research and simplify complex information for a non-profit audience.
• Understanding of marketing automation, email marketing, or social media strategy.
• Knowledge of content marketing strategies tailored for non-profits.

Responsibilities:

• Develop, write, and edit original, high-quality blog posts tailored to non-profits.
• Conduct thorough research on non-profit fundraising and industry trends.
• Utilize internal data to create research and benchmarks for non-profits.
• Collaborate with the marketing team on content strategy and campaigns.
• Support promotional tactics with relevant blog content.
• Optimize blog content for SEO.
• Create a consistent publishing schedule.
• Identify new content opportunities addressing non-profits' challenges.
• Stay updated on industry news and best practices.
• Report on content performance to leadership.