Public Sector Marketing Lead

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Requirements:

• 8+ years of experience in growth, management consulting, finance, analytics, marketing, or a related area.
• 4+ years of experience working in or with the Public Sector, especially state or local governments.
• Experience marketing in an enterprise technology sales cycle; familiarity with inside and field sales, sales development programs, data sourcing, and outbound marketing campaigns.
• Excellent stakeholder management skills with the ability to communicate cross-functionally and with executives.
• Strong analytical skills with experience using data to drive business impact.
• Proven ability to lead by influence to drive cross-functional initiatives and business outcomes.
• Salesforce proficiency.
• BS/BA in a quantitative or marketing-related field or equivalent experience required.

Responsibilities:

• Own quarterly and annual Public Sector pipeline generation goals, aligning on plans with cross-functional stakeholders.
• Define the strategy for marketing to the Public Sector, driving innovation on go-to-market motions for states, cities, counties, and educational institutions.
• Drive pipeline and revenue growth by identifying new channels or tactics to optimize the sales funnel.
• Own the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue, and evaluate performance and ROI of programs, adjusting tactics and strategy accordingly.
• Collaborate with cross-functional stakeholders in marketing, sales, finance, business operations, product, and account development.
• Champion and embed Samsara’s cultural principles while scaling globally.
• Hire, develop and lead an inclusive, engaged, and high-performing team.