Email & SMS Marketing Intern, Spring 2025

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Requirements:

• Strong interest in a career that blends creativity and analytics.
• Excellent oral and written communication skills.
• Outstanding editing and proofreading skills.
• Ability to prioritize and balance multiple tasks.
• Must be detail-oriented.
• Passion for storytelling.
• Must be enrolled in a course at a college or university and receiving credit for internship participation.

Responsibilities:

• Understand lifecycle marketing best practices, strategies, and processes.
• Execute email & SMS campaigns within different lifecycle platforms.
• Create email & SMS campaign calendars for various clients.
• Write custom email & SMS copy for different contact groups.
• Segment campaign audiences based on customer behavior and demographics.
• Build targeted customer journeys based on previous site activity and purchase data.
• Analyze email & SMS performance, report findings, and provide strategic recommendations.
• Optimize the lifecycle user experience using performance data and A/B testing results.
• Assist the lifecycle team with ad hoc projects including reporting, execution, and copywriting.
• Participate in an end-of-semester project to demonstrate learnings.