Paid Social Specialist

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Requirements:

• 1-2 years of digital marketing; Agency experience a plus.
• 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus.
• 1+ years experience with Facebook Ads for direct response campaigns; additional platforms a plus.
• 1+ years experience leading paid social strategy for direct response marketing efforts.
• Experience with Google Analytics, Shopify; other technical platforms a plus.
• Excellent Excel skills with a clear understanding of advanced features.
• Excellent data analytics skills.

Responsibilities:

• Effectively own tactical communication internally and externally for clients and client teams.
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items.
• Autonomous external communication with clients for performance, tactical items, updates, and recommendations.
• Full ownership and execution of performance marketing via paid social native platforms.
• Execute campaign builds A-Z with redundancy across channels and actively optimize for performance improvements.
• Report on performance and communicate strategies while employing AI technologies and leveraging company tools.