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Content Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: Spain, United Kingdom

🔍 Industry: E-learning

🏢 Company: Moodle👥 11-50💰 $1,425,000 over 3 years agoEducationE-LearningOpen Source

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipData AnalysisPeople ManagementGoogle AnalyticsContent creationGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEOAttention to detailOrganizational skillsTime ManagementWritten communicationWritingEditing

Requirements:
  • 5+ years of experience in content creation and content marketing in a B2B environment.
  • Ability to align content strategy with broader marketing and business objectives.
  • Proficiency in understanding the target audience through research, personas, and feedback.
  • Strong writing and editing skills with the ability to create compelling content.
  • Understanding of SEO principles to ensure content ranks well.
  • Proficiency in using analytics tools like Google Analytics and SEMRush.
  • Basic knowledge of design principles for content layout and visual enhancement.
  • Proven track record of creating innovative and engaging content.
  • Experience leading a high performing, creative team.
  • Exceptional communication and interpersonal skills.
Responsibilities:
  • Collaborating with product, sales, partners, and service delivery teams to create resonant content.
  • Defining clear content goals aligned with business objectives such as brand awareness and lead generation.
  • Managing a seamless content pipeline to keep target audiences engaged.
  • Writing, editing, and producing high-quality content including blogs, eBooks, videos, and social media posts.
  • Measuring content performance using metrics to continuously optimize the strategy.
  • Leading Moodle’s in-house content agency and guiding a talented team.
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