Digital Acquisition Marketing Specialist (REMOTE)

View full description

Requirements:

• Possess strong mathematical and analytical skills.
• Open and quick to learn new concepts and systems.
• Exceptional attention to detail.
• Ability to manage multiple projects effectively.
• Outstanding communication skills, both verbal and written.
• Self-motivated with a strong drive for success.
• 1-3 years of experience in digital marketing, especially in acquisition or performance marketing.
• Expertise in native advertising platforms.
• Experience in A/B testing.
• Proficient in Microsoft Excel and Google Docs; basic image editing skills in Photoshop.
• Experience with Salesforce is a plus.
• High school diploma or GED required.

Responsibilities:

• Set up, manage, and analyze paid media campaigns while optimizing spend for sales growth.
• Collaborate with team members to turn marketing ideas into effective projects.
• Manage relationships with external partners and agencies to achieve company goals.
• Conduct A/B tests on creatives and landing pages for engagement optimization.
• Use data to develop conversion rate optimization strategies and testing plans.
• Track and analyze performance of advertising channels and campaigns.
• Optimize SEO, customer support, and key performance indicators in the sales funnel.
• Review new content submissions for testing readiness.
• Monitor industry standards and explore new media opportunities.
• Coordinate customer acquisition funnels across departments.