Sr. Manager of Product Marketing - Remote

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Requirements:

• Minimum of 5 years of experience in product marketing at a B2B SaaS company.
• Strong understanding and experience using Pendo (or similar tools).
• Experience working with software product organizations in a tech environment.
• Experience with upsell and/or onboarding in a product marketing capacity.
• Proven experience launching new products with an integrated go-to-market plan.
• Strong understanding of B2B sales methodologies and customer support best practices.
• Excellent written and verbal communication skills.
• Ability to lead and communicate cross-functionally with other departments.
• Passion for B2B SaaS and understanding the target market's challenges.
• Strong ability to organize and execute multiple projects simultaneously.

Responsibilities:

• Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
• Partnering with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps.
• Driving cross-functional alignment throughout the go-to-market process.
• Crafting compelling product messaging and positioning.
• Developing comprehensive knowledge base articles and self-service resources.
• Crafting compelling sales enablement materials.
• Creating training materials for customer success and channel partners.
• Managing and optimizing product launch campaigns.
• Collaborating with the content marketing team.
• Tracking and analyzing product marketing performance metrics.