Sr. Manager of Product Marketing - Remote

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Requirements:

• Minimum of 5 years of experience in product marketing at a B2B SaaS company.
• Strong understanding and experience using Pendo (or similar tools).
• Experience working with software product organizations in a tech environment.
• Experience with upsell and/or onboarding in a product marketing capacity.
• Proven experience launching new products with an integrated go-to-market plan.
• Strong understanding of B2B sales methodologies and customer support best practices.
• Excellent written and verbal communication skills.
• Ability to lead and communicate cross-functionally, especially with creative teams.
• Strong planning, organization, and project execution capabilities.
• Passion for B2B SaaS and understanding of market challenges.

Responsibilities:

• Defining positioning, go-to-market messaging, and launch plans for new products.
• Partner with various teams to understand needs and develop insights on the target market.
• Serve as an advocate for customers by understanding their pain points.
• Drive alignment across functions during the go-to-market process.
• Create product messaging that resonates with target audiences.
• Develop and maintain knowledge base articles and self-service resources.
• Craft sales enablement materials and training resources for partners.
• Manage product launch campaigns to increase awareness and lead generation.
• Collaborate on content marketing initiatives to educate potential customers.
• Track and analyze product marketing performance metrics.