Digital Marketing Strategist

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Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in the creative or photography industry.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent written and verbal communication skills with an eye for detail.
• Proficiency in digital marketing tools and software, including SEO, Google Analytics, and email marketing platforms.
• Creative mindset with the ability to generate engaging content and visuals.
• Strong analytical skills to assess campaign performance and make data-driven decisions.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various platforms.
• Manage and optimize social media accounts to increase brand awareness and audience engagement.
• Create compelling content for blogs, newsletters, and social media that aligns with brand messaging and objectives.
• Analyze and report on the performance of marketing campaigns using analytics tools to track key metrics and improve strategies.
• Collaborate with the creative team to design visually appealing graphics and assets for digital campaigns.
• Conduct market research to identify trends, insights, and opportunities for growth in the photography industry.
• Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.