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Digital Marketing Strategist (Email & Web)

Posted 2024-09-06

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💎 Seniority level: Junior, 2-3 years

💸 Salary: $50,000 per year

🔍 Industry: Non-profit

🗣️ Languages: English

⏳ Experience: 2-3 years

Requirements:
  • 2-3 years experience with an email marketing automation tool (preferably Pardot/MCAE).
  • Proven experience executing and reporting on email and other digital campaigns.
  • Experience with list and segment development; scoring & grading experience is a plus.
  • Proficient in HTML, CSS, and Content Management Systems (Concrete 5 and Wordpress preferred).
  • Experience with Google Analytics 4 for data assessment and reporting; experience with Google Tag Manager is a plus.
  • Proficient in Salesforce (preferably Salesforce for nonprofits).
Responsibilities:
  • Manage email marketing calendar to ensure timely delivery to customers and execute various email campaigns.
  • Run A/B testing for user engagement optimization and work closely with the team to update email templates.
  • Build target audience lists to support organizational goals and develop customer lifecycle campaigns.
  • Perform regular updates and technical enhancements on Move For Hunger's websites.
  • Contribute to SEO strategies and provide recommendations for content optimization.
  • Provide regular reports on campaign performance and manage survey projects to gather customer feedback.
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