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Marketing Automation Manager

Posted 2024-11-17

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

🏢 Company: Velocity Global

⏳ Experience: 5+ years

🪄 Skills: LeadershipData AnalysisSalesforceCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Requirements:
  • 5+ years of experience in marketing operations, automation, or sales automation.
  • 3+ years of experience in a B2B organization or direct-to-end user market.
  • Deep understanding of CRM functionalities, automation, and data management.
  • Ability to collaborate effectively with cross-functional teams.
  • Proficiency in email marketing, lead nurturing, and campaign execution.
  • Understanding of B2B funnels and sales pipelines.
  • Ability to interpret data and make data-driven decisions.
Responsibilities:
  • Design and implement effective marketing automation and sales sequence strategies to enhance outbound campaigns.
  • Lead all aspects of marketing automation and email marketing, focusing on process design and execution.
  • Create and deploy CRM/lifecycle automation to support sales, marketing, and customer experience goals.
  • Drive database re-engagement and targeted outbound communications using automation.
  • Maintain database/CRM health for accurate targeting and reporting.
  • Report on audience, campaign, and pipeline performance metrics.
  • Collaborate with content, product marketing, and design teams.
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