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Digital Marketing Specialist

Posted 3 months agoViewed

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💎 Seniority level: Middle, 3+ years

📍 Location: United States

💸 Salary: 60000 - 65000 USD per year

🔍 Industry: Marketing and Technology

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Graphic DesignContent managementCollaborationMicrosoft ExcelDigital Marketing

Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in social media marketing, preferably in a similar role.
  • Proven track record of developing and executing successful social media campaigns.
  • Strong understanding of social media channels, tools, and technologies like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Excellent communication and interpersonal skills to collaborate effectively with teams.
  • Strong analytical and problem-solving skills, with the ability to use data for decision making.
  • Highly organized and detail-oriented, capable of managing multiple projects.
  • Self-starter with independence in a fast-paced, high-growth environment.
  • Experience with social media management and analytics tools, such as Hootsuite and Sprout Social.
Responsibilities:
  • Communicate with clients via Zoom, phone, text, and email to understand and troubleshoot issues with their marketing accounts.
  • Advise clients on expected marketing outcomes and ways to optimize their campaigns.
  • Provide recommendations for keyword opportunities, campaign structuring, targeting, and display networks.
  • Optimize client accounts according to KPIs, monitor budgets and bids.
  • Create reports in Microsoft Excel and Google Sheets related to marketing activities.
  • Coordinate marketing activities between client support and marketing teams.
  • Create and post custom and templated ads for clients.
  • Complete data entry for CRM system and spreadsheets.
  • Maintain records and run reports from multiple data systems.
  • Assist clients in setting up their CRM to receive leads.
  • Collaborate across sales, marketing, and technical teams on various projects.
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