Digital Marketing Specialist | $70K-$90K + Remote | Leadership Coaching Company

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Requirements:

• 3-5+ years of B2B marketing communications experience covering key functions.
• Proven success in marketing program management and sales support.
• Strong knowledge in digital marketing, content marketing, and inbound strategies.
• Experience in B2B Technology and/or Healthcare Technology.
• Understanding of buyer personas, brand strategy, and standards.
• Ability to manage outsourced agency partners.
• Familiarity with internet and software technologies related to digital services.
• Excellent project management, communication, and listening skills.
• Outstanding written and verbal communication skills.
• Experience with creative tools such as Adobe Photoshop, InDesign, Premiere, After Effects, Camtasia, and/or Explaindio.
• Digital Marketer Certifications are a plus.
• BS/BA degree in Marketing or Communications.

Responsibilities:

• Collaborate with the internal team for brand positioning and consistency.
• Manage content development and production of marketing materials.
• Develop and execute demand-generation programs for specific markets.
• Manage the company website and inbound marketing strategy.
• Maintain online profiles and social media presence.
• Plan and coordinate trade shows and industry events.
• Engage with third-party talent and track marketing performance.