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Growth Marketer

Posted 2024-11-14

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📍 Location: United States

🔍 Industry: Wine

🏢 Company: CellarTracker

🪄 Skills: Data AnalysisGoogle AnalyticsAmplitude AnalyticsStrategyFinancial ManagementData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingMicrosoft OfficeAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingMicrosoft Office Suite

Requirements:
  • Passion for wine.
  • Experience in a growth marketing or analytical role within a B2C company.
  • Relevant B2C mobile app subscription experience preferred.
  • Strong proficiency with analytics tools (e.g., Mixpanel, GA4).
  • Experience with A/B testing and conversion rate optimization.
  • Critical thinking and problem-solving skills.
  • Proven experience in revenue modeling and financial analysis.
Responsibilities:
  • Develop and implement strategies for maximizing revenue and lifetime value (LTV).
  • Conduct funnel analysis to identify and resolve conversion bottlenecks.
  • Model and forecast revenue scenarios for proposed tests.
  • Optimize acquisition channels and collaborate with teams for campaign improvement.
  • Track and analyze channel performance for ROI and CAC.
  • Prioritize and run A/B and multivariate tests to increase subscription conversions.
  • Analyze test results and make data-driven improvement recommendations.
  • Dive deep into data for actionable insights on acquisition and retention.
  • Build funnel reports and track key metrics.
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