Growth Marketer

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Requirements:

• 3-8 years of experience in digital marketing with a focus on B2B/SaaS growth, preferably in a startup environment.
• Expert-level understanding of lead generation, lead capture, and performance marketing techniques.
• Strong analytical skills combined with creativity for developing innovative marketing strategies.
• Proficiency in marketing and analytics tools such as Google Analytics, CRM systems (Salesforce, Hubspot, Pipedrive), and marketing automation platforms.
• Excellent organizational and project management skills with an ability to manage multiple priorities.
• Excellent communication skills to engage with cross-functional teams and external partners.
• A positive attitude and enthusiasm that energizes the team.

Responsibilities:

• Manage and optimize current lead generation efforts primarily across cold email, calling, voicemail, and LinkedIn.
• Identify, prioritize, and roll out new marketing channels to increase Marketing Qualified Leads (MQLs) for the sales team.
• Enhance lead capture mechanisms utilizing strategies like site form fills, live chat, email capture, and webinars.
• Create and execute performance marketing campaigns while optimizing ad campaigns, landing pages, and conversion rates.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives drive profitable customer acquisitions.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Manage cross-functional marketing projects ensuring timely delivery and alignment with business goals.
• Oversee the creation and execution of content strategies that drive engagement and conversion.