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Director of Marketing

Posted 2024-11-09

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💎 Seniority level: Director, 8-12 years

📍 Location: Ireland, United Kingdom

🔍 Industry: Environmental, Health and Safety (EHS), workforce development

🏢 Company: HSI

🗣️ Languages: English

⏳ Experience: 8-12 years

🪄 Skills: LeadershipSQLSalesforceStrategyContent creationCompliance

Requirements:
  • 8-12 years of marketing leadership experience, preferably in SaaS.
  • Proficiency in building and scaling marketing functions from scratch.
  • Experience with multi-channel marketing programs and demand generation.
  • Strong understanding of SaaS business models and cloud marketplaces.
  • Familiarity with marketing process from lead generation to CRM tools like Salesforce.
  • Expertise in using analytics for optimizing marketing efforts.
  • Bachelor’s Degree in Marketing, Business, or related field.
Responsibilities:
  • Lead marketing strategies to expand HSI’s solutions in EMEA and UK.
  • Collaborate with global teams to target campaigns and prioritize localization.
  • Execute marketing programs for brand visibility in mid-market and enterprise sectors.
  • Oversee demand generation for qualified lead delivery.
  • Establish partnerships for thought leadership and advertising opportunities.
  • Support sales teams to nurture prospects with multi-touch strategies.
  • Manage regional events and campaigns timely and within budget.
  • Create and manage social strategy to drive engagement.
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