Manager, Lifecycle Marketing

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Requirements:

• Bachelor's Degree.
• 5+ years experience in CRM & Lifecycle, subscription experience is a plus.
• Hands-on experience with Braze, Iterable, Marketo or similar ESP.
• Excellent organizational and prioritization skills, and attention to detail.
• Strong campaign management and problem solving skills.
• Analytical thinker with experience in data-driven marketing.
• Ability to drive experimentation focused on core success metrics.
• Knowledge of HTML, CSS and email client basics.
• Experience managing robust testing roadmaps.
• Ability to communicate benefits of strategies to all business audience levels.
• Experience driving multiple projects in a fast-paced environment.
• Eagerness to be hands-on and proactive.
• Strong desire to learn.
• In-depth understanding of the healthcare, wellness, or CPG industry is a plus.
• Knowledge of FDA & HIPAA regulations is a plus.

Responsibilities:

• Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.
• Maintain customer journey maps for weight management communication journey ensuring maps are regularly updated.
• Conduct A/B tests and analyze results to improve engagement and optimize revenue and customer acquisition.
• Ensure high quality, error-free implementation and testing of email marketing campaigns.
• Partner with CRM leads for other business verticals to uncover cross-vertical opportunities.