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Director, CRM

Posted 2024-11-07

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💎 Seniority level: Director, 8+ years

📍 Location: U.S.

💸 Salary: 158000 - 288000 USD per year

🏢 Company: NerdWallet

⏳ Experience: 8+ years

🪄 Skills: LeadershipProject ManagementData AnalysisPeople ManagementProject CoordinationCross-functional Team LeadershipStrategyData analysisCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • 8+ years of experience developing email, push, and direct campaigns.
  • Leadership experience in managing CRM teams.
  • Knowledge of overall email processes and ESP platforms.
  • Expertise in CRM lifecycle mapping and segmentation.
  • Experience managing multiple verticals in a matrix organization.
  • Ability to synthesize quantitative and qualitative data.
  • Deep understanding of email, push notifications, and direct mail.
Responsibilities:
  • Scale CRM initiatives to enhance consumer relationship marketing.
  • Own and manage the messaging lifecycle.
  • Drive member engagement and monetization through CRM strategies.
  • Identify new campaign ideas for email, push, and direct mail.
  • Collaborate with various stakeholders to refine CRM contact strategies.
  • Oversee all CRM channels and manage campaign teams.
  • Develop customer segmentation strategies for effective communication.
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LeadershipData AnalysisPeople ManagementCross-functional Team LeadershipStrategyData analysisCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-29
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