Apply📍 Spain
🧭 Full-Time
🔍 Digital marketing
🏢 Company: leadtech
- Bachelor degree in STEM field or similar.
- Experience working as Analyst of at least 3 years.
- Strong knowledge of app attribution tools commonly used in the mobile advertising industry.
- Strong knowledge of machine learning and statistics techniques.
- Strong communication skills and the ability to translate technical findings into clear business recommendations.
- In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.
- Experience working with data visualization tools.
- Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc.
- Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams.
- Proactive attitude and results-oriented.
- Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
- Preparation of analytical reports and dashboards (including visualization) for the marketing team.
- Creation of Google Sheets scripts to connect data from different reports and Google Sheets.
- High experience and skill level in Microsoft Excel / Google Sheets.
- Analysis of product & marketing metrics correlation and identification of their drivers.
- Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights.
- Develop the SKAN measurement approach for Google, Meta and Tiktok.
- Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals.
- Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.
- Analyze performance impact of any product and marketing strategy changes.
- Cooperate with Marketing and Product teams to actively increase project profitability.
- Collaborate with the BI department to create and maintain data visualization dashboards.
AndroidMachine LearningStrategyFirebaseCommunication SkillsCollaborationMicrosoft Excel
Posted 2024-09-20
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