Experience working as Analyst of at least 3 years.
Strong knowledge of app attribution tools commonly used in the mobile advertising industry.
Strong knowledge of machine learning and statistics techniques.
Strong communication skills and the ability to translate technical findings into clear business recommendations.
In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.
Experience working with data visualization tools.
Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc.
Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams.
Proactive attitude and results-oriented.
Responsibilities:
Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
Preparation of analytical reports and dashboards (including visualization) for the marketing team.
Creation of Google Sheets scripts to connect data from different reports and Google Sheets.
High experience and skill level in Microsoft Excel / Google Sheets.
Analysis of product & marketing metrics correlation and identification of their drivers.
Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights.
Develop the SKAN measurement approach for Google, Meta and Tiktok.
Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals.
Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.
Analyze performance impact of any product and marketing strategy changes.
Cooperate with Marketing and Product teams to actively increase project profitability.
Collaborate with the BI department to create and maintain data visualization dashboards.