Sr. Customer Marketing Manager - Remote

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Requirements:

• Minimum of 5 years of experience in product marketing at a B2B SaaS company.
• Strong understanding and experience using Pendo (or similar).
• Experience working with software product organizations in a tech environment.
• Experience with upsell and/or onboarding in a product marketing capacity.
• Proven experience launching new products with a fully integrated go-to-market plan.
• Strong understanding of B2B sales methodologies and customer support best practices.
• Excellent written and verbal communication skills, with the ability to translate complexity into clear communication.
• Ability to lead and communicate cross-functionally with other departments.
• Passion for B2B SaaS and understanding of the target market's challenges.
• Strong ability to plan, organize, and execute multiple projects simultaneously.

Responsibilities:

• Defining positioning, go-to-market messaging, and launch plans for new product launches and feature updates.
• Partnering with product, sales, customer success, and channel teams to understand their needs and develop a deep understanding of the target market.
• Serving as an advocate for customers while demonstrating expertise and empathy for their pain points.
• Driving cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience.
• Crafting compelling product messaging and positioning that resonates with target audiences.
• Developing and maintaining comprehensive knowledge base articles, FAQs, in-app messages/guides, and other resources.
• Creating sales enablement materials including battle cards, product presentations, and one-pagers.
• Managing and optimizing product launch campaigns to generate leads.
• Collaborating with the content marketing team to develop engaging content for potential customers.
• Tracking and analyzing product marketing performance metrics.