Product Marketing Manager, Onchain Products

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Requirements:

• Minimum of 3-5 years of product marketing experience.
• Powerful storyteller: written, verbal, and visual.
• Demonstrated track record of creating customer segment-oriented campaigns.
• Advanced quantitative and deductive skills.
• Outstanding project management skills.
• Ability to quickly learn technical topics.
• Strong relationship-building skills with sales teams.
• Self-starter with a hands-on approach.
• Ability to collaborate effectively across multiple teams.

Responsibilities:

• Responsible for the development and execution of Coinbase’s Build Onchain product marketing strategy.
• Be the voice of the customer and trusted advisor for product messaging and marketing content.
• Develop and lead successful product launches and ongoing marketing campaigns.
• Work cross-functionally with product, sales, and other teams to improve conversion rates.
• Measure and report against the performance of product marketing initiatives.
• Think strategically about bringing businesses and developers into the cryptoeconomy.