Product Marketing Manager, Onchain Products

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Requirements:

• Minimum of 3+ years of product marketing experience.
• Powerful storyteller with written, verbal, and visual communication skills.
• Demonstrated track record of creating customer segment-oriented campaigns for new customer acquisition and retention.
• Advanced quantitative and deductive skills for data-guided decision-making.
• Outstanding project management skills.
• Ability to quickly learn technical topics.
• Strong relationship-building skills with the sales team.
• Self-starter who is proactive and willing to take responsibility.
• Proven ability to collaborate effectively across multiple teams.

Responsibilities:

• Responsible for the development and execution of Coinbase’s Build Onchain product marketing strategy.
• Be the voice of the customer and trusted advisor to inform product messaging, brand differentiation, marketing content, and collateral.
• Develop and lead successful product launches and ongoing marketing campaigns.
• Work cross-functionally with product, sales, design, communications, and support to build a pipeline and improve conversion rates.
• Measure and report on the performance of product marketing initiatives.
• Think big about the future of crypto to expedite the onboarding of businesses and developers into the cryptoeconomy.