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Graduate Product Marketing Manager

Posted 2024-10-14

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πŸ“ Location: EMEA

πŸ” Industry: Technology, Open Source

🏒 Company: CanonicalπŸ‘₯ 1001-5000πŸ’° $12.8m Crowdfunding on 2013-08-22Internet of ThingsOpen SourceCloud ComputingLinuxSoftware

πŸ—£οΈ Languages: English

πŸͺ„ Skills: IoTStrategyCommunication SkillsCollaboration

Requirements:
  • Passion for technology and some exposure to one of the areas Canonical covers: Cloud, IoT, Ubuntu, Security, Applications.
  • Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
  • Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams.
  • Conversant in go-to-market strategies and methodologies.
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
  • Excellent verbal and written communication skills, strong content marketer.
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
  • Growth mindset - someone who is not afraid to think big and take on risk.
Responsibilities:
  • Be responsible for go-to-market planning and execution for a range of products - Cloud, IoT, Applications, Ubuntu, Security.
  • Lead on content dissemination planning, campaign development and planning for product launches.
  • You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Conceiving and executing customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
  • Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Work with other teams to plan events, webinars and support paid and social media promotion.
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
  • Monitoring the competitive landscape to define product positioning that differentiates.
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