Copywriter - Product Marketing.

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Requirements:

• Strong experience as a copywriter specialising in product marketing writing copy across a broad range of marketing channels.
• Experience in moulding a product’s perception in the market and developing product marketing campaigns, ideally in the fintech space.
• Excellent English writing, editing, and communication skills with a passion for clear and concise content.
• Proven ability to explain complicated technical concepts in simple, engaging terms.
• Experience with user research, market trends and data analysis to inform decision making and continuous improvement.
• Ability to collaborate effectively with cross-functional teams in a fast-paced, iterative environment.
• Firm grasp of the creative process.
• Proficiency with UX writing, human-centred design, app development and SEO desirable.

Responsibilities:

• Play a leading role in shaping our comms strategy for our products and features - collaborating with Marketing, Product, Operations and Customer Care teams.
• Craft engaging, informative content for our product marketing initiatives writing content across all of our channels, including emails, social, web, in-app messages and video.
• Champion our brand guidelines and tone of voice, maintaining consistency across all our touch points and platforms.
• Use a data-driven approach to ensure our product marketing content resonates with our customers.
• Offer a perspective on the UX writing throughout the product development and design process.