SEO Strategist (Remote in US)

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Requirements:

• Basic knowledge of SEO & Google suite, particularly Analytics.
• Expertise in technical SEO elements such as canonicals, XML sitemaps, robots.txt, meta robots, and schema markup.
• Understanding and experience in local search optimization.
• Basic understanding of HTML in relation to SEO.
• Ability to implement foundational SEO recommendations in a Wordpress environment.
• Excellent analytical, organizational, project management, and time management skills.
• Attention to detail and capability to manage multiple clients and deadlines simultaneously.
• At least 3 years of experience in SEO.

Responsibilities:

• Conduct keyword research using keyword volume, competition data, search intent, and other relevant data points to select appropriate keywords for clients.
• Optimize meta tags and on-page elements including copy, images, and links following best practices and keyword strategy.
• Assist in setting up and maintaining Google Analytics and Google Tag Manager tracking.
• Regularly assess the technical health of client sites, communicate findings, and provide recommendations for improvement.
• Outline key insights from reports, effectively articulate results of recommendations and formulate next steps.
• Craft tailored SEO strategies and provide proactive recommendations for clients, prioritizing initiatives by impact and ease of implementation.
• Formulate timelines for deliverables and delegate tasks to team members.
• Work collaboratively with various teams to ensure timely delivery of initiatives and cohesive digital strategy.
• Monitor client retainer and project hours to maximize value without overspending.
• Present to clients on performance, strategies, and deliverables.
• Communicate technical issues to clients through the account manager.
• Offer strategic insights for holistic digital marketing impacting client's performance.
• Stay updated on SEO, CRO, and related trends, sharing insights with the team.
• Identify business development opportunities and pitch upsell ideas to clients.
• Train SEO coordinators on management initiatives and setup tasks.