Director of National Shopper & Channel Marketing

View full description

Requirements:

• 8+ years of experience in the consumer packaged goods industry, specifically in shopper & retailer or channel marketing roles.
• 2+ years of experience in a management position with capabilities in delegation and efficiency driving.
• Deep passion for OLIPOP and understanding of the retailer landscape for effective marketing.
• Ability to thrive in an early-stage company and think rapidly in a dynamic environment.
• Strong attention to detail alongside the ability to work efficiently.
• Proven ability to take initiative and work autonomously from concept to execution.
• Capability to navigate ambiguity and ask pertinent questions for solutions.
• Skills in budgeting, forecasting, and program measurement and analysis.
• Experience in vendor management, costing, and negotiation.
• Strong planning, organization, project management, and communication skills.
• Proficiency in Google Suite, Microsoft Suite, and team collaboration tools like Slack and Zoom.
• In-store display program experience from ideation to execution.

Responsibilities:

• Lead the strategic planning and development of POS materials (displays, signage, demos) in line with OLIPOP's branding.
• Ensure POS strategies enhance shopper engagement and meet sales goals.
• Manage POS inventory efficiently to avoid shortages or overproduction.
• Source and collaborate with external vendors for timely production of POS materials.
• Collaborate with various teams on in-store display programming and channel prioritization.
• Develop and implement a marketing strategy for food service and on-premise accounts.
• Build relationships with retailers, promoting joint business plans and shopper engagement.
• Drive innovation in channel programming and identify opportunities within the food service sector.
• Leverage consumer insights and market data to inform marketing strategies.