Director of National Shopper & Channel Marketing

Posted 2024-09-28

💎 Seniority level: Director, 8+ years

💸 Salary: 135000 - 145000 USD per year

🔍 Industry: Consumer packaged goods

🏢 Company: OLIPOP👥 51-100💰 $30.0m Series B on 2022-02-01Food and Beverage Health Care

🗣️ Languages: English

⏳ Experience: 8+ years

Requirements:

8+ years in consumer packaged goods with a focus on shopper or channel marketing.

2+ years of experience as a people manager with strong delegation and efficiency skills.

Passion for OLIPOP and its mission.

In-depth understanding of the retailer landscape and in-store activation.

Comfortable working in a rapidly changing environment.

Attention to detail with the ability to produce accurate work efficiently.

Capability to initiate projects and work autonomously.

Analytical skills in budgeting, forecasting, and program analysis.

Experience in vendor management and negotiation.

Strong planning, organization, and project management abilities.

Proficiency in Google Suite and Microsoft Suite; familiarity with Slack and Zoom preferred.

Responsibilities:

Lead the strategic planning and development of point-of-sale materials aligned with OLIPOP's brand objectives.

Ensure POS strategies enhance shopper engagement and support marketing and sales goals.

Oversee POS inventory management, ensuring efficient production and distribution.

Collaborate with sales, supply chain, and finance teams for in-store display programming.

Develop a comprehensive channel marketing strategy for food service and on-premise accounts.

Build relationships with key retailers, promoting joint business plans and shopper strategies.

Identify new opportunities within food service channels based on consumer insights.

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