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Creative Strategy Development Manager

Posted 2024-09-28

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💎 Seniority level: Manager, 6+ years

📍 Location: Los Angeles metro area

💸 Salary: $104,880 - $131,100 per year

🔍 Industry: Digital advertising

🏢 Company: Lyft👥 5001-10000💰 $ Post-IPO Equity on 2021-02-01🫂 on 2023-04-21Ride SharingTransportationAppsMobile AppsSoftware

⏳ Experience: 6+ years

🪄 Skills: LeadershipProject ManagementAdobe Creative SuiteAdobe IllustratorAdobe PhotoshopBusiness DevelopmentData AnalysisFigmaPeople ManagementUI DesignGoogle AnalyticsJiraCross-functional Team LeadershipStrategyBusiness developmentContent creationData analysisGoCommunication SkillsAnalytical SkillsCollaborationSketchMicrosoft Excel

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 6+ years of experience in digital advertising creative strategy, sales development, and strategy.
  • Proven track record in marketing roles within advertising, technology, or related industries, focusing on B2B marketing and ad revenue growth.
  • Strong creative and strategic thinking skills to develop innovative marketing strategies and translate complex concepts into compelling messaging.
  • Excellent communication and presentation skills to articulate ideas and influence stakeholders.
  • Strong project management skills to prioritize and manage multiple projects in a fast-paced environment.
  • Collaborative mindset to work cross-functionally with diverse teams to achieve common goals.
  • Passion for the advertising industry with understanding of emerging trends and best practices.
Responsibilities:
  • Develop and execute comprehensive marketing plans and strategies to support Lyft Media's advertising business.
  • Work cross-functionally to create compelling advertising solutions for the RFP process and build them into sales collateral and presentations.
  • Define and articulate Lyft Media's unique selling propositions and brand positioning to differentiate offerings in the market.
  • Conduct market research, competitive analysis, and gather customer insights to identify industry trends and inform marketing strategies.
  • Collaborate closely with sales, product, and creative teams to align initiatives with sales objectives and ensure consistent messaging.
  • Build out custom advertising solutions into pitch-specific presentations communicating Lyft Media's value proposition.
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Posted 2024-08-24

📍 Los Angeles metro area

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💸 104880 - 131100 USD per year

🔍 Advertising

🏢 Company: Lyft👥 5001-10000💰 $ Post-IPO Equity on 2021-02-01🫂 on 2023-04-21Ride SharingTransportationAppsMobile AppsSoftware

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 6+ years of experience in digital advertising creative strategy, sales development, and strategy.
  • Proven track record in marketing roles focusing on B2B and ad revenue growth.
  • Strong creative and strategic thinking skills.
  • Excellent communication and presentation skills.
  • Strong project management skills to manage multiple projects in a fast-paced environment.
  • Collaborative mindset with ability to work cross-functionally.
  • Passionate about the advertising industry and aware of emerging trends and best practices.

  • Develop and execute comprehensive marketing plans and strategies to support Lyft Media's advertising business.
  • Work collaboratively to create compelling advertising solutions for the RFP process.
  • Define Lyft Media's unique selling propositions and brand positioning.
  • Conduct market research and leverage insights for informed marketing strategies.
  • Collaborate with various teams to align marketing initiatives with sales objectives.
  • Develop custom advertising solutions into presentations for prospective clients.

Project ManagementBusiness DevelopmentProject CoordinationStrategyBusiness developmentCommunication SkillsAnalytical SkillsCollaborationC (Programming language)

Posted 2024-08-24
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