Sr. Manager, Digital Marketing (Future Opportunity)

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Requirements:

• 8+ years of marketing experience with experience in brand and B2B paid marketing.
• Excellent verbal and written communication skills, and strong prioritization skills.
• Ability to thrive in a fast-paced work environment and high capacity for change.
• Highly self-motivated, with attention to detail.
• Current pulse on digital platforms, tools, and trends in digital marketing, and advertising.
• Familiarity with HubSpot, Google Analytics, Iterable, Salesforce, and Tableau.
• Knowledge of ad measurement ecosystem (e.g., lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends.

Responsibilities:

• Execute and iterate on paid media efforts, including paid social campaigns and search engine marketing based on sales goals and brand awareness, while optimizing those efforts to map to our Revenue and brand strategy.
• Support the redesign and marketing performance of our website. You will develop dashboards and monitor analytics to enable, and contribute to, strategic discussions about the site’s development.
• You will support the execution of site updates in partnership with internal and external stakeholders.
• Execute on the implementation of a clear marketing measurement strategy for your area of ownership.
• Collaborate with Sales Ops to understand performance of all marketing channels, paid and unpaid, to gauge impact on all stages of the funnel.
• Ensure messaging consistency across owned and paid channels, while optimizing messages within each channel.
• Collaborate with other Communications and Marketing functions, including DemandGen, Communications/PR, and Product Marketing for comprehensive and cohesive marketing and communications strategy.