TikTok Creative Producer

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Requirements:

• Proven experience (2 years) in a similar role within a creative agency or digital marketing environment, with a focus on direct-to-consumer brands.
• Proven track record of producing TikTok ads and content that connects authentically with audiences.
• Experience in sourcing and managing external talent, overseeing production, and managing logistics.
• Expertise in TikTok trends, content creation, and social media challenges.
• Solid project management skills, able to juggle multiple projects simultaneously.
• A collaborative team player with a positive, solutions-focused attitude.
• Creative mindset with a passion for storytelling and visual expression, able to translate brand identity into compelling visual content.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Excellent communication skills with the ability to articulate creative concepts and strategies to internal teams and clients.
• Proficiency in Photoshop, InDesign, Illustrator, Premiere Pro, Adobe XD, Sketch, After Effects, Figma, Invision, Google Suite, Microsoft Suite, and basic HTML and CSS knowledge.
• Appreciation of social media platforms including Facebook, Instagram, YouTube, TikTok, and Pinterest.
• Mac platform proficiency.

Responsibilities:

• Create and curate TikTok content for clients, leveraging platform trends to enhance engagement and visibility.
• Serve as the TikTok producer, developing social commerce and organic content that resonates and goes viral.
• Collaborate with the creative team to ideate TikTok-first concepts and content strategies that drive results.
• Craft organic content showcasing product features in creative, compelling ways to increase sales.
• Understand each client’s brand identity and objectives to ensure alignment with creative vision and strategy.
• Source and manage external talent for content production, ensuring high-quality execution of creative concepts.
• Utilize AI technology and data analytics to optimize campaign performance and inform creative decisions.
• Develop detailed creative briefs outlining campaign goals, messaging, target audience, and aesthetic direction.
• Oversee the entire production process, from pre-production planning to post-production editing, ensuring timely delivery.
• Track, measure, and analyze campaign performance, providing recommendations for optimization and improvement.