Google Ads (PPC) Marketing Strategist

Posted 2024-09-21

💎 Seniority level: Junior, At least 2 years

📍 Location: United States

🔍 Industry: E-commerce

⏳ Experience: At least 2 years

🪄 Skills: ShopifyGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

At least 2 years of experience managing multiple Google Ads accounts.
At least 2 years in direct-to-consumer e-commerce and lead generation marketing (all campaign types).
A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs).
Strong writing skills and an understanding of basic copywriting principles.
Experience working in Shopify, Wordpress.
Software skills including Google Sheets, Excel.
Working knowledge of Google Analytics, Google Merchant Center.

Your main responsibility will be to leverage Google Ads and digital growth strategies to drive customer acquisition and leads for our clients.
Manage and optimize Google ad accounts (if you don't know what managing a successful ad account entails, this job isn't for you).
Use off-platform strategies to improve in-platform performance (CRO, offers, and funnel suggestions, and creative strategy).
Effectively report and communicate past and future plans/strategies to clients (always have a solution, always have a plan).
Work closely with clients as a trusted advisor to achieve their desired goals.
Regularly test and identify best Google ads practices and platform trends.
Stay up-to-date on the latest Google Advertising news, tools, and changes to the platform.
Available and active in daily communication with team members and clients via Slack.

Posted 2024-09-20

📍 United States

🔍 Marketing

At least 1 year of experience managing multiple Google Ads accounts.
Passion for marketing with an ambition to become a top-tier marketer.
Strong writing skills and an understanding of basic copywriting principles.
Experience in conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs).
Experience in Google Analytics and Google Merchant Center.

Leverage Google Ads and digital growth strategies to drive customer acquisition and leads for clients.
Assist in managing and optimizing Google ad accounts.
Conduct thorough data analysis to inform on and off platform strategies.
Set up and manage reports, with a preference for candidates experienced in Looker & Supermetrics.
Assist in regular hypothesizing and testing.
Engage in extensive market research, including analyzing customer reviews, surveys, and competitor strategies.
Available and active in daily communication with team members and clients via Slack.

Data AnalysisGoogle AnalyticsData analysisGoAnalytical Skills

Posted 2024-09-20

🔧 Requirements