Senior Digital Marketing Specialist

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Requirements:

• A minimum of 5 years' proven experience in digital marketing.
• B2B marketing background.
• Solid grasp of SEO, SEM, and website analytics tools, with up-to-date knowledge of industry trends and social media best practices.
• Fluency in spoken and written English.
• Strong project management ability.
• Excellent communication and organizational skills.
• Self-motivated and proactive, capable of taking initiatives with minimal supervision.
• Previous remote work experience preferred.

Responsibilities:

• Execute strategic digital marketing campaigns, seamlessly integrating SEO, SEM, and impactful English copywriting.
• Independently manage SEO and paid media operations, including keyword research, on-page and off-page optimization, technical SEO audits, campaign setup, optimization, budget management, and performance analysis across platforms.
• Collect, analyze, and derive insights from campaign data and metrics, monitoring performance, engagement, and website traffic.
• Utilize email marketing and automation tools to optimize leads and facilitate smooth handover to the Business Development team.
• Keep a pulse on competitors' social media activities, identify emerging digital marketing trends, and recommend enhancements.
• Provide steadfast support to the Marketing team while continuously advancing skills in the dynamic digital landscape.