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B2B Media Director

Posted 2024-09-20

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📍 Location: United States

💸 Salary: $110,000 - $140,000 per year

🔍 Industry: B2B marketing

🏢 Company: The Marketing Practice

🪄 Skills: LeadershipProject ManagementBusiness DevelopmentData AnalysisPeople ManagementProject CoordinationJiraCross-functional Team LeadershipStrategyBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Experience in B2B marketing.
  • Evidence of overseeing cross-channel media strategies.
  • Demonstrated experience working with cross-discipline teams including strategy, creative, technology, and media.
Responsibilities:
  • Oversee cross-channel paid media strategy for complex, global B2B organizations.
  • Manage campaign performance and implement optimizations based on results.
  • Develop processes for successful campaign planning and media stewardship.
  • Manage large-scale budgets across multiple channels.
  • Collaborate with creative teams for impactful messaging.
  • Create and track actionable program KPIs and analytics.
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