Digital Marketing Paid Social (PPC) Strategist (Remote in Colombia)

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Requirements:

• Bachelor's Degree.
• 3 years of Paid Media (search and social) experience at a digital marketing agency.
• Understanding of Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest).
• Ability to develop new campaigns and edit existing ones to ensure ROI.
• Experience with data analysis and optimization.
• Strong communication skills for client presentations.

Responsibilities:

• Lead, maintain, and continuously optimize client accounts.
• Demonstrate a deep understanding of clients’ goals and business objectives.
• Create decks to report on campaign performance and effectively present to clients regarding strategy and optimizations.
• Provide internal and external reporting on project status and client goals.
• Identify additional growth opportunities across marketing channels.
• Develop, implement, and manage paid search, paid social, and display marketing strategies.
• Use campaign data to recommend and implement optimizations.
• Extract insights from campaign data and provide proactive recommendations to meet client goals.
• Use various search marketing tools and manage campaign budget allocation.
• Develop search marketing creative, including keyword generation, text ad copy, and landing page copywriting.
• Research market trends and advise clients on the latest strategies.