Instructional Designer, Customer Education

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Requirements:

• At least 2 years of experience in instructional design at B2B SaaS companies.
• 2+ years experience using course authoring and video/audio design tools (Articulate 360, Adobe Illustrator, and TechSmith Camtasia preferred).
• Experience with incorporating multiple media elements into learning programs, including audio, video, animation, simulation, and self-developed graphics.
• Knowledge of adult learning principles and needs assessment techniques.
• Ability to work autonomously and a desire to own projects from start to finish.
• Ability to analyze training needs for revenue professionals and a proven track record of creating training that leads to measurable and observable business outcomes.
• Data-driven with a passion to uncover how our customers learn and retain information most effectively.
• Great communicator with strong collaboration and project management skills - you’re excited to work with internal stakeholders and able to understand and explain technical features in terms of the value they provide to customers.
• Deep empathy for the challenges and motivators for those working in public relations and communications.
• Appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions.
• Direct experience working with major LMS systems (Skilljar a plus).

Responsibilities:

• Work alongside Go-To-Market Enablement and Customer Education team members to analyze training needs for our customers.
• Develop exciting learning experiences through a unified content strategy and provide a continuous learning path of relevant and impactful education that benefit GTM teams and Muck Rack customers.
• Create L&D assets (e.g. courses, videos, webinars, product simulations, etc.) to support awareness and adoption of Muck Rack.
• Track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes.
• Build relationships and collaborate cross-functionally with key stakeholders from Customer Success, Sales, Product, Marketing, and Customer Support.
• Field internal and external inquiries and content requests for customers.