Senior Marketing Analyst

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Requirements:

• 5+ years experience in marketing analytics, statistics, or data science with a solid understanding of GTM motion.
• Experience in industry-best marketing analytical approaches including Multi-Touch Attribution and Marketing Mix Modeling.
• Experience with Sigma Computing or similar data visualization tools.
• Experience with web analytics tools such as Google Analytics.
• Strong data storytelling and visualization skills.
• Familiar with Salesforce and Marketo.

Responsibilities:

• Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations.
• Develop dashboards and visualization tools to monitor campaign performance and report on effectiveness.
• Analyze performance across all Marketing channels on a recurring basis.
• Lead web reporting analytics (GA4) to increase web traffic and generate more leads.
• Analyze the customer journey to recommend a multi-touch attribution model.
• Work with Marketing leadership to provide insights and track marketing investments.