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Senior Analyst, Digital Marketing

Posted 2024-08-21

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💎 Seniority level: Senior, 5+ years

📍 Location: India

🔍 Industry: Professional services

🏢 Company: JustAnswer

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Google AnalyticsCollaboration

Requirements:
  • 5+ years in Digital Marketing.
  • Expertise in Google Ads, GDN, YouTube, DoubleClick/DV360, and/or Facebook Ads.
  • Proficient in Excel (VLOOKUPs, SUMIFs).
  • SQL experience is a plus.
  • Comfortable with Google Analytics, conversion tracking, and tag management.
  • Basic knowledge of web technologies (HTML, CSS, JavaScript) and/or programming.
  • Familiarity with LLMs (e.g., GPTs) is a bonus.
  • Analytical and data-driven approach.
  • Proactive and results-oriented.
Responsibilities:
  • Optimize and grow Google Search Ads for justanswer.com and niche sites.
  • Conduct keyword research to enhance SEM campaigns.
  • Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues.
  • Manage SEM/PPC budgets, ensuring alignment with ROAS objectives.
  • Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions.
  • Collaborate with cross-functional teams to achieve business goals.
  • Stay updated on industry trends and perform competitive analysis.
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