Senior Campaign Marketing Manager - Canada

Posted 3 days agoViewed

💎 Seniority level: Senior, 5+ years

📍 Location: Canada

💸 Salary: 100300.0 - 129800.0 CAD per year

🔍 Industry: Marketing

🏢 Company: Samsara👥 1001-5000💰 Secondary Market over 4 years ago🫂 Last layoff almost 5 years agoCloud Data Services Business Intelligence Internet of Things SaaS Software

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisSalesforceProject CoordinationGoogle AnalyticsCommunication SkillsRESTful APIsSales experienceMarketingStrategic thinkingDigital MarketingBudget managementA/B testing

Requirements:

5+ years of experience in regional marketing, field marketing, and/or demand generation
Proven record in creating, adapting, and executing marketing programs for pipeline generation, with a strong understanding of demand generation channels
Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and deadlines
Experience using analytics to identify the impact and effectiveness of marketing programs and their impact throughout the sales funnel
Excellent communication and storytelling skills (written, verbal, and visual)
Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals
Bachelor's degree or equivalent experience

Responsibilities:

Manage the development of integrated marketing campaigns in Canada, encompassing online and offline channels, including digital, social media, print, events, and more
Create campaign narratives, working closely with the Canada Marketing Director and sales leaders, and then collaborate with marketing channel owners to deliver this narrative into the market
Prioritize resourcing into marketing channels that are best positioned to hit pipeline goals, understanding which channels will resonate with each target segment
Work closely with sales enablement and top of funnel business development teams to ensure sales and marketing activity is aligned
Assess and adapt global campaigns, setting a regional approach that maximizes the use of available marketing materials while keeping the Canadian market at the core
Monitor and evaluate campaign performance metrics to evaluate effectiveness and ROI, and identify areas for future improvement
Champion, role model, and embed Samsara's cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices

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