Senior Digital Content & Copywriter

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Requirements:

• 8+ years of crafting high-converting ad copy across multiple channels and web pages—consistently exceeding performance benchmarks.
• A master of English and content writing, with a keen eye for optimizing ad copy and landing pages that drive engagement and conversions.
• Familiar with Google Ads & Microsoft Advertising—bonus points if you can tweak copy to outshine the competition!
• Comfortable using AI-powered tools to create compelling, on-brand copy across industries, leveraging best practices to maximize impact.
• A natural at blending creativity with performance insights, crafting high-impact CTAs that not only grab attention but drive action.
• You know how to prioritize tasks based on revenue potential, always keeping ROI at the forefront.
• Collaborative, proactive, and always ready to jump in where opportunities arise—because success is a team sport!

Responsibilities:

• Write High-Impact Ad Copy: Create compelling, high-converting ad content tailored for PPC campaigns across search, display, social, and video platforms. Your words will drive engagement, clicks, and revenue!
• Optimize with Data-Driven Precision: Develop landing page and ad copy strategies that align with business goals, keyword strategies, and CTAs—maximizing conversions while keeping Quality Scores and CTRs soaring.
• Collaborate Across Teams: Work with UX, product, legal, brand, and engineering teams to ensure content aligns with compliance, branding, and user experience best practices.
• Refine & Improve Performance: Track KPIs like Quality Score, CTR, CR, ROAS, and margin—continuously tweaking and testing to boost campaign success.
• Experiment & Innovate: Stay ahead of the game by testing emerging ad formats, platforms, and AI-powered tools to discover new growth opportunities.
• Leverage AI & Automation: Use cutting-edge AI tools to generate high-performing copy, optimizing for engagement, conversions, and profitability.