Digital Marketing Specialist

Posted 8 days agoViewed

💎 Seniority level: Middle, 3+ years

📍 Location: Latam, EST, NOT STATED

💸 Salary: 1700.0 - 2500.0 USD per month

🔍 Industry: Cycling Industry

🏢 Company: Typescouts

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Google AnalyticsSEOWordPress

Posted 2 months ago

📍 LATAM

🔍 Staff Augmentation

🔧 Requirements

Bachelor's Degree in Communication, Marketing, or related fields.
2+ Years of B2B marketing experience.
Strong experience in creating high-quality, engaging content for diverse B2B audiences.
A data-driven mindset with a focus on results and continuous optimization.
Expertise in email marketing campaign management.
Proficiency in marketing automation technology and analytics tools.
Ability to adapt and thrive in a fast-paced, dynamic environment.
Resourceful, proactive, and a strong team player.
Knowledge on line of business with Microsoft or ServiceNow.
Advanced English Level is required.

💡 Responsibilities

Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs).
Plan, execute, and optimize multi-channel digital marketing campaigns focused on lead generation and brand awareness.
Develop engaging marketing content like email campaigns, blog posts, and landing pages.
Ensure continuous SEO optimization of website content and digital assets.
Strategize and manage high-impact PPC campaigns on platforms like Google Ads and LinkedIn.
Oversee and manage reviews across online directories.
Utilize analytics tools to track and analyze digital campaign performance.
Develop marketing strategies for webinars, conferences, and virtual events.

Content creationSEOMarket ResearchLead GenerationDigital Marketing

Posted 2 months ago

Posted 3 months ago

📍 MX and LATAM

🔧 Requirements

Bachelor's degree in any field or professional certification in marketing or business-related courses.
2+ years experience in social media or 1-2 years in digital marketing.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Excellent English communication skills, both written and verbal (at least B2 level).
Solid organizational and time management skills.
Knowledgeable in layouts, typography, print, and web design.
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software.
Compelling portfolio of work across a wide range of creative projects.
Able to work on a graveyard shift.

💡 Responsibilities

Upload videos and graphics, keeping the account up-to-date and managing reviews.
Develop, execute, and monitor marketing campaigns across various digital platforms.
Ensure branding consistency across all accounts and channels.
Create events or promotions to boost customer engagement.
Manage the contact database and support lead generation activities.
Research influencers and businesses for strategic partnerships.
Set up accounts, liaise with affiliates, and manage payouts.
Check KPIs, adjust bids or budgets, and review keyword performance.
Gather information on the brand's audience and develop a content strategy.
Create reports and monitor the effectiveness of marketing campaigns.
Research competitor trends and promotional strategies.
Execute SEO strategies and conduct keyword research.
Carry out general administration tasks.
Utilize tweak builders to modify content.
Perform ad-hoc tasks as required.

Adobe PhotoshopGraphic DesignStrategyContent managementCommunication SkillsSketchSEOTime ManagementMarket ResearchLead GenerationDigital Marketing

Posted 3 months ago