Sr. Field Marketing Manager I

Posted 9 days agoViewed

💎 Seniority level: Senior, 3+ years

📍 Location: India

🔍 Industry: Tech marketing

🏢 Company: HashiCorp👥 1001-5000💰 Secondary Market almost 4 years ago🫂 Last layoff over 1 year agoPrivate Cloud DevOps Information Technology Cyber Security Software Cloud Infrastructure

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Project ManagementSQLData AnalysisSalesforceREST APIAccount ManagementReportingCross-functional collaborationSales experienceMarketingTeam managementDigital MarketingCRMBudget management

Requirements:

3+ years in tech marketing with experience in multiple customer-facing marketing disciplines, including regional marketing, in-person events, digital campaigns, and email
Strong written and verbal skills
Ability to work closely with a distributed sales team and collaborate closely across a geographically dispersed marketing team
Strong interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
Ability to coordinate, lead, and complete multiple marketing campaigns concurrently
Ability to implement quickly and adjust projects as needs evolve
Ability to work in a fast-paced environment and actively seek candid feedback from relevant stakeholders
Travel across the targeted sales regions as needed for regional campaigns
Proficient in Salesforce, Marketo, Splash, and Google Workspace (GSuite) with ability to learn new software quickly
Graphic design skills a plus

Responsibilities:

Deliver field marketing across India
Work closely with the regional sales leaders to develop quarterly campaigns tailored to the immediate needs of local markets and their target accounts.
Work closely with the Field Marketing team both locally and globally to collaborate, test, and learn from each other’s programs.
Execute geographically focused campaigns and activities focused on shortening the sales cycle for key accounts. Campaigns will include on- and offline tactics and span the entire sales cycle, focused by region and sometimes by vertical.
Collaborate with the regional channel team and their partners in the development and execution of joint go-to-market plans.
Introduce and test new styles of localised account-based marketing strategies.
Report on metrics across specific tactics, field marketing, and the breadth of marketing in your region, including analytic reports from Salesforce, Clari, and Splash.
Focus efforts on driving the HashiCorp enterprise business, but have experience and understanding of how our open source activities and the IT practitioners support our company.

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