Growth Marketing Manager, Audio & Video

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Requirements:

• 5+ years managing performance and media marketing channels (e.g., OTT, Linear TV, Affiliate, YouTube, Streaming Audio, Display).
• Strong proficiency in Excel/Google Sheets (pivot tables, vlookups, data templates, dashboards) with a highly analytical mindset.
• Familiarity with incrementality testing, media mix modeling (MMM), multi-touch attribution (MTA) and other advanced measurement approaches to guide budget decisions and improve marginal ROAS.
• Clear, concise communicator who thrives in a diverse, supportive Growth Marketing team.

Responsibilities:

• Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration.
• Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting).
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance.
• Partner with Brand and Creative teams to produce, refine, and iterate on performance branding assets that tell our story while meeting KPIs.
• Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.
• Partner with crossfunctional finance teams to accurately forecast media spend, reconcile budgets, and align investments with profitability targets