Principal Marketing Strategist, Scaled Selling Automation

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Requirements:

• Experience implementing AI in programs across the user journey to improve personalization, conversion, and efficiency.
• Minimum 5 years of marketing automation strategy experience across at least 2 channels.
• Experience working with executive leadership and strong communication skills in presenting ideas to an executive team.
• Experience developing and driving strong cross-functional relationships.
• Passion for user experience and automation, particularly in chat and email.
• Analytical mind with a passion for data-driven decision making.
• Habit of experimentation as an essential tool for strategy.
• Agile and experimental learners, capable of contributing new ideas quickly.
• Organized and process-oriented to identify inefficiencies and develop efficient methods for go-to-market strategy.
• Hands-on approach, comfortable driving both strategy and day-to-day execution.

Responsibilities:

• Be a core member of our cross-functional team (Product, Marketing, Sales) to evolve downmarket selling motion.
• Dig deep into user experience for a segment and improve it using data-driven decision making and creativity.
• Experiment to optimize and iterate on work, finding new ways to provide value at each step of the user journey.
• Partner closely with channel owners to create a delightful customer experience across all channels.