Director, Planning

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Requirements:

• 8+ years of experience in cross-channel media strategy/planning, preferably in an agency setting.
• Proven expertise in media planning fundamentals including campaign structures, tracking, and optimization.
• Strong understanding of audience analysis and demographic trends for full-funnel strategies.
• Extensive knowledge of owned, earned, and paid marketing channels, and first-party data tools.
• Excellent communication and organizational skills to collaborate effectively across teams.
• Demonstrated managerial experience with ability to lead and mentor a team.
• Strong problem solving, communication, and decision-making skills.

Responsibilities:

• Owns & Presents Strategic Cross-Channel Media Plans.
• Lead the development of strategic media plans for enterprise and priority accounts.
• Oversee the development and execution of client-facing media planning solutions.
• Drive operational efficiency through tools and process improvements.
• Manage and coach a team of media planners, delivering constructive feedback.
• Collaborate with internal teams and clients to ensure media plans are aligned with metrics.
• Assist in revenue generation through new business support.
• Participate in industry events and develop thought leadership content.