Audience Analyst

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Requirements:

• Experience working with large datasets to analyze audience behavior, preferences, and trends.
• Foundational understanding of media fundamentals including funnel/campaign structures, tracking, and optimization approaches.
• Dependable, self-starter with a positive attitude and strong organization and time management skills.
• Ability to manage multiple projects simultaneously and collaborate across different teams.
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore is ideal but not required.

Responsibilities:

• Own New Business Audience Analyses by managing all new business appraisal audience analysis requirements.
• Ensure timely and accurate delivery to support the revenue division.
• Support existing client needs by completing audience analyses based on new business appraisal demand.
• Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency.
• Refine and improve the new business audience analysis processes and templates to increase efficiencies.
• Actively participate in team projects, share ideas, and provide constructive feedback to foster collaboration.
• Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment.
• Identify challenges and suggest solutions to improve processes or outcomes while employing AI technologies.