Digital Marketing Lead - Sinch Engage

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Requirements:

• At least 5+ years of SaaS marketing experience.
• 3+ years in a B2B marketing role with a deep understanding of the challenges in this space.
• Proven track record of launching successful campaigns with clear ROI.
• Strong analytical and project management skills.
• Ability to navigate ambiguity and clarify complex projects.
• Comfortable educating stakeholders while managing multiple priorities.
• Ability to turn data into actionable strategies.

Responsibilities:

• Identify and scale acquisition channels, exploring opportunities like podcasts and sponsorships.
• Improve organic traffic and website performance by analyzing CRO, SEO, and performance opportunities.
• Plan and execute integrated marketing campaigns, ensuring they balance creative storytelling with measurable outcomes.
• Manage marketing systems and tools, leveraging technical knowledge to optimize web analytics and automation platforms.
• Build and maintain reporting pipelines, transforming raw data into insights that help refine strategies and measure success.