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Senior Product Marketing Specialist

Posted 13 days agoViewed

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💎 Seniority level: Senior, 5+ years in B2C product marketing or 3+ years with a Master's degree

📍 Location: United States of America

💸 Salary: 97800.0 - 156200.0 USD per year

🔍 Industry: Real Estate

🗣️ Languages: English

⏳ Experience: 5+ years in B2C product marketing or 3+ years with a Master's degree

🪄 Skills: Project ManagementData AnalysisProduct ManagementStrategic ManagementCommunication SkillsAnalytical SkillsSEOCross-functional collaborationMarket ResearchMarketingDigital Marketing

Requirements:
  • 5+ years in B2C product marketing, brand management, integrated marketing, growth marketing, or similar roles with a Bachelor's degree, or 3+ years with a Master's degree.
  • Experience leading and supporting large-scale integrated marketing campaigns.
  • Ability to clearly convey ideas in various formats, including long-form documents and executive presentation decks.
  • Analytical skills to coordinate data from multiple sources for decision-making.
  • Experience in connecting consumer insights with data and macro signals.
  • Strong project management abilities.
  • Proven capability to build relationships and lead through influence.
  • Comfortable managing ambiguity and leading agile market tests.
Responsibilities:
  • Own our renter growth marketing strategy and go-to-market motions.
  • Drive the core renter value proposition, positioning, and messaging frameworks.
  • Manage the development and execution of integrated national marketing campaigns.
  • Write marketing briefs enabling various teams to optimize campaigns.
  • Partner with the research & insights team to inform growth strategies.
  • Utilize first-party data and macro trends to represent customer voice.
  • Share marketing plans and insights with senior leadership.
  • Collaborate with finance and data science on marketing goals.
  • Support SEO and shopping notifications teams to drive growth.
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