Senior Product Marketing Specialist

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Requirements:

• Strong business acumen and a credible, professional appearance.
• Ability to take ownership of assignments and work independently (or in a team) to accomplish goals.
• Ability to successfully handle multiple work streams and embrace change in a fast-paced and dynamic environment.
• A promoter of trust and teamwork.
• 5+ years of experience in product marketing or a similar role.
• Strong understanding of modern B2B marketing strategies and tactics.
• Excellent verbal and written communication skills.
• Ability to multitask and manage multiple projects simultaneously.
• Strong project management skills and attention to detail.
• Strong analytical skills and the ability to interpret marketing data.
• Creative thinker with a passion for quality and results.
• Willingness to travel when required (minimal).
• Bachelor’s degree in Marketing, Business or equivalent experience.

Responsibilities:

• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Create and maintain product positioning, messaging, and value propositions, as well as ICP and personas.
• Collaborate with cross-functional teams, including product and go-to-market teams, to ensure alignment on marketing strategy and execution.
• Develop and execute go-to-market strategies to support sales and drive new business.
• Develop and manage marketing collateral such as sales decks, solution sheets, case studies, and product videos to ensure seller success.
• Develop and execute demand generation campaigns to drive leads and revenue with the assistance of the demand generation team.
• Analyze & report on effectiveness of marketing campaigns and initiatives.
• Monitor and analyze key performance indicators (KPIs) to measure success and identify areas for improvement.
• Ensure brand consistency across all marketing materials and campaigns.
• Stay up-to-date with the latest marketing trends and technologies.